In 1996, Bill Gates wrote an essay titled “Content is King”. Today’s digital marketers are constantly repeating the phrase “content is king,” but Gates anticipated the potential success of content marketing over 20 years ago. He wrote that “broad opportunities for most companies involve supplying information or entertainment. No company is too small,” and he was right.
If your website lacks the traffic you want, the content may very well be the answer. Our website, Miami SEO Biz, which markets a Local and National SEO service, had very little traffic six months ago. It is now on track to surpass 100,000 visitors a month. All we had to do was consistently publish relevant, keyword researched, well-written, SEO optimized content.
Organic Traffic Increased Over 1745% in 6 Months Through Content
When we began writing content for Miami SEO at the end of December 2018, the website had peaked at about 5,000 organic visits per month. For the last few months, it had lingered around 3,000 on average. There was some blog content, but it wasn’t based on research and wasn’t focused.
My strategy began with in-depth keyword research to develop a plan on what to post and when. I began regularly publishing content to the blog – articles that related to Instagram like how to’s, tips, and other social media related informational posts – and traffic took off.
Five months later, posting consistent, quality content, we hit over 100,000 visitors per month. The only thing we did differently was published smart, research-based content, and in only 5 months organic search traffic increased more than tenfold.
How? Through content marketing and search engine optimized content.
Content Marketing 101
Content is any form of media that shares information and (hopefully) drives traffic to your site. Content can come in the form of blog posts, images, videos, infographics, quizzes, and more. It’s really any type of informative media that you post to your site for the purpose of sharing information, not selling products or services.
Good content will not only bring visitors to your website, but keep them there. This increases the chance of them visiting other pages or eventually converting into customers. You can see below the increase in average time spent on Social Buddy pages as we improved content.
Content marketing does, eventually, work towards customer conversion and sales, but it’s not the same as the ad copy on the sales pages of a website. The content aims to provide pertinent information that is relevant to your brand, answering questions that potential customers may have about your industry.
There’s a big difference between publishing any content and publishing smart, SEO content. If you don’t do the necessary keyword research and optimize your content for search engines, it won’t bring in any traffic. Good content takes time and effort.
When done correctly, content drives traffic, improves SEO by helping your website rank for relevant keywords, leads potential customers to your website, and keeps your website fresh with consistent updates and new pages.
How We Used Content to Grow Social Buddy Traffic to 100,000 Visitors per Month
Our strategy that led to success on Social Buddy was simple: we published well-written, informative content that answered questions and searches asked by our target audience. We used our knowledge of SEO tactics and extensive keyword research to create great content and it got results. Here’s how we did it:
Our SEO Content Strategy
- Finding Relevant Topics
- Keyword Research
- Writing Long-Form Content
- Linking and Creating Structured Silos
- Tracking and Auditing Your Content